How is Internet Market research done?

First, you need to realize that search engines such as Google, Yahoo and Bing have very complex algorithms that decide which pages will rank for certain search queries.

In the internet market SEO is the most important thing you can do to improve search engine results.  SEO stands for search engine optimization. This is talking about what you can do to increase search engine results and improve ranking in the serps for the words that you decide on. This is where the internet market research comes into play. What words do you want to target with your website? How do you know if those words get any traffic? How do you know if those words are worth going for? How do you know if the competition is too difficult to beat? All these questions have answers and they can found at The Keyword Academy.

How to Market on the Internet

So lets cover the question of how many searches a certain word or phrase gets.  Once you have an idea of what your site is or will be about you can use one word to create a list of infinite words to be targeted by your website.  There is a free tool provided by Google called the keyword tool. This will become your best friend when looking for more words to target. You type in a word and it will give you all similar searches containing that word and how many searches they get each month. From there you will be able to see if a certain phrase has enough traffic for you to focus on. If you find that your site is getting a few visits for a term and the search volume is 40,000 per month, you know that you have work to do to improve search engine rank of your site for that term.

Being on the first page of Google for a word that has 1,000 searches a month is better than being on the second page in Google for a word that 50,000 searches a month. You must be on the first page to get decent traffic, so it’s smarter to focus on easier words with less competition.

Hopefully this helped you understand marketing on the internet a little better.