In the internet market you have to do SEO in order to rank you website and increase search engine traffic. The way you can make money on your page is by putting ads on your page.

When you own a site, Google will allow you to put adsense on your page and then when someone clicks them you will get paid a percentage of what the advertiser is paying Google for every click on that link.

Google links are made by other sites linking to your site from theirs or from articles on free platforms like hubpages. The best thing that you can do is to write some great content on you site that is targeting a certain keyword phrase that you want to rank in Google for. You then will want people to link to you site using that exact keyword phrase.